Pay Per Click
Our campaign strategies are designed to meet the needs of our clients and their market conditions. We provide up-to-date, Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads, Pay per click marketing, and Social Advertising.
We deliver results that help our clients achieve their business objectives. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets and quality score to ensure that we are maximizing return on investment (ROI).
Our outstanding results are due to our complex and tailored approach which includes a detailed overview of our client’s business and aspirations for Pay Per Click advertising, as well as a review of options featuring a prioritized list of recommended activities.
93% of online experiences begin with a search engine, and 97% of consumers go online to find local services. A majority of consumers and businesses research through the internet before the purchase of products or services. They use keywords to search and seem to view the sites that show at the top of the lists. If your business doesn’t rank multiple times on the first page of Google search results for keywords related to your products or services, you’re losing web traffic, leads, and sales to your competition guaranteed or you will not be reaching the customer base you want. No matter what type of home service business you’ve been tasked to grow, PPC must be part of your online marketing strategy to increase revenue. If there’s ever been a time to invest in PPC management services for home service companies, the time is now.
To get a high return, you need a PPC management company that’s experienced, makes data-driven decisions, continually optimizes your campaigns, and looks at your entire funnel to help turn visits into sales.
Our Pay Per Click Process
Our Pay Per Click marketing process allows us to create a campaign that is specifically built with your business goals in mind.
Research
The first step should be to research the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Project Brief
Define client information & business goals along with all required information to properly complete discovery process
- Analytics
- Budget
- Business Goals
- Campaign Login Credentials
- Audience
- Geographic Location
PPC Audit
Create baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics
Keyword Research
Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the PPC Audit
Competitive Analysis
Define PPC competitors and Ad Copy based on Keyword Research and determine areas of opportunity and risk
Strategy
Create a comprehensive PPC strategy and project plan that clearly outlines deliverables and measurable business goals
Paid Search Strategy
Define Paid Search, Display, and Remarketing campaigns along with ad copy, landing page recommendations, targeting methodologies and recommended budget
Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance
Landing Page Creation & Campaign Setup
Implement landing page recommendations from the Paid Search Strategy through development or collaboration with the client
Landing Page Design (optional)
Create designs for optimal converting landing pages with strong calls to action for newly defined campaigns
Campaign Setup
Create or edit existing campaigns based on the Paid Search Strategy
Landing Page Implementation
Create/Edit Landing Pages for the new campaigns and ensure conversion tracking is implemented and page load time is minimized
Optimization
Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy
Short-Term Adjustments
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)
Campaign Adjustments
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)
Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results
Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved
Enhanced Targeting with PPC Marketing
Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:
Keyword Targeting
Targeting the right keywords through appropriate research will help attract visitors who are likely to be interested in the products and services on your website.
Geographical Targeting
If you are only looking to attract local customers, you can specify that your ad run only in results that are within your neighborhood, city, or state (i.e. Manhattan Dentist).
Relevance
It is critical that the keywords you select are relevant to your company. Nothing bothers a visitor more than being directed to a site that has nothing to do with their search. Even if a user leaves immediately, you’re still paying for their traffic. As a result, each PPC landing page should be highly relevant to the keyword you’re targeting so that you can get the best possible ROI out of each PPC visitor.
Matching Options
You can specify whether to bid on broad match keywords that will show any variation of a keyword (for example, anything that includes the keyword “website design”), or narrow your targeting with phrase match and exact match. You can also specify negative keywords that you don’t want to appear for example, with a negative keyword “jobs” in an ad group, the broad match keyword “website design” will display your ad for the query “website design company”, but not for “website design jobs”.
Timing
PPC allows you to deliver ads at peak times for finding your business’ potential clients and customers. Using AdWords data in tandem with Analytics data, you can figure out when you are most likely to get leads from Pay-Per-Click marketing and spend more of your budget during peak hours and less during off-hours. If your business isn’t open on certain days, you can also adjust your campaigns so that you don’t attract potential sales you won’t be able to close.
Online and Digital Marketing Services Springfield MO, FAQs
To sum it up, digital marketing is an umbrella term for all of your business marketing and engagement activities done through online media channels. Selling your product with paid advertisement on the internet is called digital marketing. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.
About 97% of consumers in the U.S. go online to find local services provider like you. If you want to connect with them and increase leads and sales, then you should invest in digital marketing so you can meet them online.
Crystal Clear SEO provide full-suite digital marketing for your business, including logo design, website design, SEO, PPC, social media marketing, email marketing, analytics and tracking, video marketing, banner design and more.
Most Businesses will need SEO, local SEO, PPC, and website design as core services. Beyond that, which services are best for your business depends on what we find during your website audit.
Depending on the package you choose, marketing services can run anywhere from $500 to over $10,000 per month.
We generate monthly reports for our clients with qualifying packages and our account managers have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.
What Makes Crystal Clear SEO Different
Our digital marketing experts have put together thousands of successful digital marketing campaigns for businesses looking to increase web traffic, leads, phone calls, and transactions. Crystal Clear SEO team will do the same for you. Request a free strategy proposal and get a game booster plan.
We strive to provide superior service by offering the following to all our digital marketing clients:
- A dedicated Account Manager, someone with technical knowledge that understands business and marketing, to be your guide
- Detailed monthly reports user friendly reports with chart that connect marketing campaign performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a marketing manager
- Access to our proprietary analytics software you will get big equation access which one dashboard for all reporting.