Privacy Policy 2024

At www.crystalclearseo.com, we hold your privacy in high regard. This privacy policy is a testament to our commitment to respecting your personal information and outlines how we handle it.

Log Files

Like many other websites, www.crystalclearseo.com uses log files. These files contain information such as internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and the number of clicks. We use this data to analyze trends, administer the site, track users’ movement around the site, and gather demographic information. Importantly, IP addresses and other such information are not linked to personally identifiable information, ensuring your privacy is respected.

Cookies & Data

Crystal Clear SEO uses cookies on www.crystalclearseo.com. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors. Cookies may also enable us to track and target user interests to enhance the experience on our website in the future.

Your personal data is only collected when you choose to provide it, such as when you voluntarily subscribe to our newsletter with your email address. We respect your control over your personal information.

The following is a list of possible cookies and data collected using www.crystalclearseo.com. Please refer to each service’s privacy policy for more information on the exact types of data collected:

  • Google Analytics: _ga, _gid, and _gat_gtag cookie data kept for 26 months.
  • Mail Chimp: The email address is kept until you unsubscribe.
  • Adroll: When visitors visit your site, third parties (such as AdRoll) may place cookies on their browsers for targeted advertising.
  • A description of the data types (IP addresses, cookie identifiers, website activity) that your site will collect.
  • Instructions on how to opt out of receiving targeted advertising.

If you wish to turn off cookies, you may use your browser options. More detailed information about cookie management with specific web browsers can be found on their respective websites.

 

Newsletter

CrystalClearSEO.com does maintain a newsletter, which visitors may sign up for voluntarily using the subscription form in our footer and at the end of blog posts. To subscribe, you must provide your email address via the Mail Chimp subscription form and confirm your subscription using the double-opting form. Crystal Clear SEO does not share this information.

Comments

When visitors leave comments on the site, we collect the data shown in the comments form and the visitor’s IP address and browser user agent string to help with spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. Please see the Gravatar service privacy policy for more information. After approval of your comment, your profile picture is visible to the public in the context of your comment.

We may use Akismet on CrystalClearSEO.com to help prevent spam.

Protection of Information

Crystal Clear SEO takes all measures reasonably necessary to protect against the unauthorized access, use, alteration, or destruction of potentially personally identifying and personally identifying information.

You’re Data Rights

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we must keep for administrative, legal, or security purposes.

Concerning Ad Servers: We do not partner with or have unique relationships with ad server companies.

Occasionally, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some point in the future, we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by e-mailing us at the above address.

Upon request, we provide site visitors with access to a description of information that we maintain about them.

With respect to security, when we transfer and receive certain types of sensitive information, such as financial or health information, we redirect visitors to a secure server and notify them through a pop-up screen on our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you at our site.

If you feel this site is not following its stated information policy, you may contact us at the above address or phone number.

Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate.

If applicable data protection laws require us to obtain your consent to any material changes before they come into effect, we will do so in accordance with the law.

Additional data protection rights for EEA residents

If you are a resident of a European Territory, you have the following enhanced rights under EU data protection law:

  • If you wish to access, correct, update, or request deletion ofyour personal information, you can contact us using the contact details provided under the “Contact us about questions or concerns” heading below.

You can object to the processing of your personal information or ask us to restrict its processing. Again, you can exercise these rights by contacting us using the contact details provided under the “Contact us about questions or concerns” heading below.

  • Similarly, if we have collected and processed your personal information with your consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted before your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent. Expressly, you can withdraw consent for us or our partners to drop our __adroll cookie and our partners’ cookies by clicking here by withdrawing consent for AdRoll when you see a “consent banner” on a publisher or advertiser site that lists AdRoll as a vendor.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please get in touch with your local data protection authority. (Contact details for data protection authorities in the European Territories are available here.) However, if you have any questions about our collection and use of your personal information, please contact us at support@crystalclearseo.com. If you cannot obtain the information or resolution you seek, contact our Data Protection Officer at admin@crystalclearseo.com

Please note that we have no direct relationship with the individuals whose personal data we process on behalf of our clients and partners. Where we act as a processor for our clients and partners (for example, concerning our email products), you should direct any requests to access, correct, update, or delete your data to the respective client or partner. We will respond to any requests by a client or partner to assist with such requests within 30 days.

 

What data is collected?

Crystal Clear SEO collects the following categories of information for the purposes explained below.

  • Activity on Advertisers’ Digital Properties: This is data about your browsing activity on the Advertiser’s website or app. For example, which pages you visited and when, what items were clicked on a page, how much time was spent on a page, whether you downloaded a white paper on a business-to-business website, what items you placed into your online shopping cart, what products were purchased and how much was paid.
  • Device and browser information: This is technical information about the device or browser you use to access the Advertiser’s website. For example, your device’s IP address, cookie string data, operating system, and (in the case of mobile devices) your device type and mobile device’s unique identifier, such as the Apple IDFA or Android Advertising ID.
  • Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or interacted with it.
  • Data from Advertising Partners: This is data that we lawfully receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers (meaning identifiers that help identify your browser or device but do not directly identify you as a person), which some Advertisers or other third-party Advertising Platforms choose to share with us – for example, your “Customer ID” with an Advertiser, an identifier (such as a cookie) associated with a hashed version of your email address, or demographic data such as age range. We may work with our Advertisers and Advertising Partners to synchronize their unique, anonymous identifiers to our own to enable us to more accurately recognize a particular unique browser or device and the advertising interests associated with it.
  • Email from Advertisers: Some Advertisers choose to share actual email addresses from their customers with us so that (with the help of Advertising Partners) we can help the Advertiser serve targeted ads to customers. For example, if you have given ACME Soccer Ball Co. your email address, through our service, ACME Soccer Ball Co. may send you a promotional email for a soccer ball you looked at but did not purchase. Similarly, suppose you provided your email to a software website when you downloaded a white paper through our services. In that case, the software company may send you a follow-up email with more information about the software company’s products or services. We use straightforward emails supplied by Advertisers only to assist that particular Advertiser with their advertising efforts and, in some cases, so that we can report performance data back to the Advertiser’s CRM / reporting system. – we do not share email addresses with other third parties for advertising purposes.
  • Hashed email addresses: If an Advertiser allows, we may collect hashed versions of the emails entered on that Advertiser’s site. Hashing is a “one-way function” that effectively pseudonymizes email addresses. For instance, when joe_the_cat@adroll.com is run through a typical hashing function, it becomes the following string of code: 0F0B7B1A1A7E8BDBBC6AA545F8CCD6F83671B32479271BFCB6CC8498912058D5.
  • We take this step to de-identify data and protect email addresses while allowing us to use an identifier to connect devices and browsers better. We describe how this helps us better provide our services in “How we use the data we collect” below.

How we use the data we collect

Crystal Clear SEO uses this data to help our advertisers identify and serve ads that are more relevant to you. We also use this data to operate, improve, and enhance our services, including enhancing the data points we or our Advertising Partners have about a particular user, browser, or device to serve the most relevant ads to you and, in turn, improve the performance of an Advertiser’s ad campaigns. Specifically, we use this data for:

  • Targeting: Select ads that are more likely to be relevant to you based on the interests previously associated with your device and the time of day you may be most interested in viewing these specific ads. For example, we may show you ads for your favorite shopping site (or similar sites we think you may like) during lunch or commute hours.
  • Frequency capping: Ensure you don’t see the same ad too often.
  • Sequencing: If you are being served a sequence of ads, we must show you the right ad next in the sequence.
  • Cross-device matching: Identifying all devices likely to be associated with you so that ads can be targeted, capped, and sequenced across those devices. For example, cross-device matching helps us NOT show you ads for the shoes you were looking at on your phone but that you already purchased on your tablet. Instead, we’ll try to show you ads for an upcoming triathlon where you can put those shoes to work. It also helps us match devices to honor your opt-out choices across all devices connected to the cookie.
  • Attribution: We monitor when, where, and at what price we serve certain ads on behalf of an Advertiser so that we can measure our influence on the marketing results of the Advertiser’s campaigns and overall marketing strategy. For example, we can measure whether a certain ad campaign (the ads shown and to whom they were shown) actually sold more soccer balls for ACME Soccer Ball Co.
  • Reporting: Providing Advertisers with insights into how their ads are performing and gaining insights into their customers. Reporting may include ad metrics such as impressions, clicks, and conversions (however, the Advertiser may define a “conversion,” for example, a sale or a white paper download). For example, if an ad is not performing well (customers aren’t clicking on it), the Advertiser will be able to see that data and update it (perhaps with a better deal!). Concerning specific cookie data, we limit reporting to cookie activity on the particular Advertiser’s website and which ads were shown whether there was engagement with those ads.

Data is reported in the aggregate for the campaign and, at times, at the cookie level. For some customers, ad metrics are reported at the domain and contact levels. For some customers, ad metrics such as impressions, clicks, conversions, etc., are aggregated at the domain level (the domain representing the company/account the Advertiser wanted to target) as well as at the contact level (the individual to whom the ad is being targeted) represented with an email address that the Advertiser initially provided.

Our legal basis for processing personal data (European Territory Visitors only)

We provide the representations and information in Section 4 in compliance with European privacy laws, particularly the European General Data Protection Regulation (GDPR). They are specific to persons in EEA countries or Switzerland, so please don’t rely on the information below if you’re not in one of those countries.

Suppose you are a visitor from the European Territories. In that case, our legal basis for collecting and using the personal data described above will depend on the personal information and the specific context in which we collect it. “European Territories” means the European Economic Area and Switzerland. For this Privacy Notice, the term “European Territories” shall continue to include the United Kingdom, even after the United Kingdom leaves the European Economic Area following Brexit.

However, we will generally collect personal data from you where the processing is in our legitimate business interests, such as administering our platforms and services and fulfilling our contractual obligations as service providers.

Sometimes, we may collect and process personal data based on consent. To the extent our clients and Advertising Partners need to collect and share personal data or allow us to facilitate the collection and sharing of personal data to enable our services, it is their responsibility to provide necessary privacy notices and obtain required consent(s).

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, including if you would like to better understand how our legitimate interests in processing your data are balanced against your data protection rights and freedoms, please contact us using the details provided under the “Contact us” heading below.

Finally, please note that when an Advertiser sends us email addresses to be used for targeted advertising purposes, we process that data only on behalf of the relevant Advertiser as its processor. If you have any questions about an advertiser’s use of this data to serve targeted advertising to you, please get in touch with the relevant Advertiser.

 

Data Sharing

We may disclose information about you:

 

  • With an Advertiser whose Digital Properties you have visited: We may share information about how you have interacted with that Advertiser’s Digital Properties or its Ads.
  • With our service providers: We contract with companies that help with parts of our business operations (e.g., website and data hosting, fraud prevention, viewability reporting, data hygiene, marketing, and email delivery), as well as billing, collections, tech, customer, and operational support.
  • With service providers to our Advertisers: Our Advertisers may contract with companies who handle data (such as managing Advertisers’ customer lists) for them.
  • With our subsidiaries and related companies: But they will only process your data for the purposes already explained in this Privacy Notice. Our subsidiaries are AdRoll Advertising Limited (Ireland), AdRoll Holdings Limited (Ireland), AdRoll Limited (UK), AdRoll K.K. (Japan), and AdRoll Pty Limited (Australia).
  • In connection with legal proceedings: When we are under a legal obligation to do so, for example, to comply with a binding order of a court, or where disclosure is necessary to exercise, establish, or defend the legal rights of AdRoll Group, our Advertisers or any other third party.
  • To Comply with legal process: To satisfy in good faith any applicable law, legal process, or proper governmental request, such as to respond to a subpoena (civil or criminal) or similar process.
  • To Investigate Wrongdoing and Protect Ourselves or Third Parties: To enforce our Terms of Service or other policies or investigate any potential violation of those Terms and policies, any potential violation of the law, or to protect ourselves, our customers, or any third party from any possible harm (whether tangible or intangible).
  • In connection with a sale of our business: If a third party acquires some or all of our business or assets, we may disclose your information in connection with the sale (including during due diligence in preparation for the sale).

We also share hashed email addresses (or other pseudonymous identifiers associated with those hashes) and technical data that we collect about your browsing habits and device (such as data relating to our cookies, tracking pixels, and similar technologies) with other advertising companies in the digital advertising ecosystem. This enables them and us to target ads to you better.

Cookies and related technologies

The AdRoll platform uses cookies, tracking pixels, and related technologies to provide its services to Advertisers. Cookies are small data files served by our platform and stored on your device.

Tracking cookies enables us to identify your device when you move between different Digital Properties so that we can serve you targeted advertising.

Specifically, the AdRoll cookie we serve through the AdRoll platform is named “__adroll.”

We may also drop cookies from our Advertising Partners for the abovementioned purposes. The Advertising Partner cookies dropped will vary depending on who the Advertisers are.

Additionally, we use non-tracking cookies (not unique) to store user decisions regarding your ad and opt-out choices.

 

  • We may drop an __adroll cookie with the value opt-out if you opt-out as described below and an AdRoll consent cookie to track your consent choices.
  • We may drop a __consent cookie that stores your choices regarding data processing and advertising by AdRoll.

 

Your choices and opting-out

We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:

  • You can opt out of receiving personalized ads served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve and following the instructions provided or by clicking here. Please note that this “opt-out” function is browser-specific and relies on an “opt-out cookie”; thus, if you delete your cookies or upgrade your browser after opting out, you must opt-out again.
  • In some cases, we may link multiple browsers or devices to you. If you opt out of a browser or device and we have more links, we will extend your opt-out decision to the other linked browsers and devices. Since we only link users across browsers on devices in some conditions, there could be cases where you are still being tracked in a different browser or device we have not connected to and where we are treating you as a different user.
  • AdRoll Group is also a Network Advertising Initiative (NAI) member and adheres to the NAI Codes of Conduct. You may use the NAI opt-out tool here to opt out of seeing personalized ads from us and other NAI-approved member companies.
  • We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt out of receiving personalized ads from other companies that perform ad targeting services, including some we may work with as Advertising Partners via the DAA website here.
  • We also comply with the Canadian Self-regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance of Canada (DAAC). You may opt out of receiving personalized ads from other companies that perform ad targeting services, including some we may work with as Advertising Partners via the DAAC website here.
  • We also adhere to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising, and you may opt out via their Your Online Choices
  • Please note that when using the ad industry opt-out tools described above:
  • If you opt-out, your browser may still send us data, such as your IP address. However, we isolate this data and do not use it for anything other than accounting and, in some cases, fraud prevention. If you have opted out of that browser, we do not use this data to personalize ads or to track you.
  • If you use multiple browsers or devices, we will opt out of those linked to you. Since we may not have all your browsers or devices connected to your user, you may need to execute this opt-out on each browser or device.
  • Other ad companies’ opt-outs may function differently than our opt-out.
  • To opt out of receiving targeted ads that are based on your behavior across different mobile applications, follow the below instructions for iOS and Android devices:
  • iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting
  • For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Ads > Enable “Opt out of interest-based advertising”

Opting out will not prevent you from seeing ads, but those ads will likely be less relevant because they won’t be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.

Some internet browsers allow users to send a “Do Not Track” signal to websites they visit. We do not currently respond to this signal.

In addition, if you are located in a European Territory, you will also have additional data protection rights. These are described under the heading “Additional data protection rights for European Territory residents” below.

 

Data retention

We retain personal data we collect directly for targeting purposes for no more than 12 months, after which we employ measures to delete it. However, we will keep identifiable data that we hold on behalf of an Advertiser, such as their email address list, until the Advertiser asks us to delete it.

Personal data collected for other purposes is held no longer than necessary for our business purposes but is anonymized. For example, we retain the anonymized impression and click data to ensure we can meet auditing requirements related to services provided or to meet legal requirements.

Security

We apply technical, administrative, and organizational security measures to protect the data we collect against accidental or unlawful destruction and loss, alteration, unauthorized disclosure, or access, particularly where the processing involves the transmission of data over a network and against other unlawful forms of processing.

Privacy Policy Changes

CrystalClearSEO.com reserves the right to change this policy at any time. We encourage visitors to check this page regularly for Privacy Policy updates. Continued use of this website after any change in this Privacy Policy will constitute your acceptance of such change.

If you require any more information or have any questions about our privacy policy, please feel free to contact us at

Crystal Clear SEO LLC
Email: support@crystalclearseo.com

Privacy Policy continued
Our web server automatically recognizes no information regarding each visitor’s domain or e-mail address on our web page.

We collect the e-mail addresses of those who post messages to our bulletin board, the e-mail addresses of those who communicate with us via e-mail, the e-mail addresses of those who make postings to our chat areas, the names and email addresses of those who subscribe to our newsletters, aggregate information on what pages consumers access or visit, information volunteered by the consumer, such as survey information and site registrations.

The information we collect is used for internal review and then discarded, used to improve the content of our Web page, to notify consumers about updates to our Web site, or in opt-in newsletters and updates.

With respect to cookies, we use cookies to store visitors’ preferences and record session information, such as items that consumers add to their shopping carts.

If you do not want to receive e-mails from us in the future, please let us know by sending us an e-mail at admin@crystalclearseo.com

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