Solar
Digital Marketing for Solar Companies
Internet Marketing for Solar Companies Proven to Increase Leads & Panel Installs
Digital marketing is like a solar-powered home. You get a big return from choosing the right investment and a reputable company that knows what they’re doing. As a solar company, your website is your #1 sales and marketing tool for your business, not an online brochure. It’s a virtual sales rep that works 24/7/365 and is capable of generating hundreds of leads per month from homeowners in your area.
How do you reach more local customers? With solar marketing.
Crystal Clear SEO Springfield MO is a full-service online marketing agency specializing in digital marketing for solar companies. Using a combination of paid and organic advertising channels, we help solar companies:
- Increase Leads & Sales – First, we’ll increase leads by driving more traffic to your website through pay-per-click marketing, SEO for solar companies, social media, and a variety of other channels. Your solar company website will also be optimized from head to toe, including SEO-friendly website content and a blazing-fast website designed to convert more visitors into serviceable leads.
- Optimize Marketing Costs – Are your solar digital marketing campaigns producing little to no return on investment? Paying a fortune in PPC ads, resulting in high cost per leads, or worse, unqualified leads? Crystal Clear SEO’s solar marketing specialists will optimize your marketing campaigns for greater brand visibility and more leads at an affordable cost.
- Differentiate Their Brands Online – Deciding to install solar cells is a big decision for homeowners. we will establish your brand as THE AUTHORITY in solar energy on the web, building confidence with customers and help you stand out from the competition online.
Ready to start growing your business? Contact us online to schedule your marketing game planning session with one of our solar digital marketing consultants.
Grow Your Online Presence
Digital Marketing for Solar Companies: What It Takes To Get More Leads
How will we help your solar company grow? Our online marketing plans include a variety of digital marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and sales.
1 COMPETITOR ANALYSIS & WEBSITE DESIGN
- Completing a market analysis of your service areas and your service industry
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
3 PPC: CREATING DATA-DRIVEN ADS
- Creating copy for high-performing ads
- Split-testing ad copy
- Conducting competitor research on ad copy
- Monitoring and improving bids and average position of paid ads
5 EMAIL: IMPROVING CUSTOMER RETENTION & LOYALTY
- Building opt-in email signs up to contact forms
- Designing custom email templates
- Creating custom email content
- Split-testing your email campaigns
7 BigEquation One Dashboard for all reports
let’s say you want to see a real-time report of how many people signed up on your site or app. Or maybe your boss wants you to put together a marketing status report on a daily basis. No problem! Using BigEquation, you can hook your dashboards up to almost any data source on the web. Or pull data straight from CSV instantaneous customer service.
2 SEO: PUBLISHING HIGH-QUALITY WEBSITE CONTENT
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
4 SOCIAL: ENGAGING PAID AND ORGANIC CONTENT
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Posting and scheduling regular posts
- Monitoring engagement and interaction
6 TRACKING YOUR DIGITAL MARKETING CAMPAIGNS
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the performance of your competitors
- Tracking performance down to sales and revenue
- Tweaking campaigns to improve the above metrics
8 Lead Recovery
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Crystal Clear SEO’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.
1 COMPETITOR ANALYSIS & WEBSITE DESIGN
- Completing a market analysis of your service areas and your service industry
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
2 SEO: PUBLISHING HIGH-QUALITY WEBSITE CONTENT
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
3 PPC: CREATING DATA-DRIVEN ADS
- Creating copy for high-performing ads
- Split-testing ad copy
- Conducting competitor research on ad copy
- Monitoring and improving bids and average position of paid ads
4 SOCIAL: ENGAGING PAID AND ORGANIC CONTENT
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Posting and scheduling regular posts
- Monitoring engagement and interaction
5 EMAIL: IMPROVING CUSTOMER RETENTION & LOYALTY
- Building opt-in email signs up to contact forms
- Designing custom email templates
- Creating custom email content
- Split-testing your email campaigns
6 TRACKING YOUR DIGITAL MARKETING CAMPAIGNS
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the performance of your competitors
- Tracking performance down to sales and revenue
- Tweaking campaigns to improve the above metrics
7 BigEquation One Dashboard for all reports
let’s say you want to see a real-time report of how many people signed up on your site or app. Or maybe your boss wants you to put together a marketing status report on a daily basis. No problem! Using BigEquation, you can hook your dashboards up to almost any data source on the web. Or pull data straight from CSV instantaneous customer service.
8 Lead Recovery
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Crystal Clear SEO’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.
Determine Your True Marketing ROI with Advanced Analytics & Tracking
If you’re like most Solar companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Crystal Clear SEO, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your solar company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At Crystal Clear SEO, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing your solar business online so you can truly quantify your marketing investments.
Maximize Your Online Real Estate
IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your solar company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?
Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your solar services when they need them, but there’s definitely more to the story.
At the highest level, internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in the solar industry.
Get Your Company name list on the First Page of Google
IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & DIGITAL MARKETING
To rank well organically, you must establish and promote your company as the authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
1. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Crystal Clear SEO, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the web.
2. Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) for companies like you —so you won’t have to write a thing (unless you want to!).
3. Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Crystal Clear SEO as your SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your company’s bottom line.
MAXIMIZE YOUR LOCAL SEARCH ENGINE OPTIMIZATION
Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local business or company, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your company’s visibility for geographically-related searches.
PAY-PER-CLICK ADVERTISING
When a prospective customer needs to request service from a local company, where do they turn? The vast majority of Internet traffic is through search engines—like Google, Bing, and Yahoo. Potential leads for your company are on Google right now searching for your keyword but will they find your site? Pay-per-click (PPC) is a great way to drive more (local) visitors to your website and get more leads and sales.
In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google AdWords, you’ll see your advertisement within a couple of hours and have complete control over budget, copy, and placement. When Crystal Clear SEO manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your company.
Why Choose Crystal Clear SEO as Your Company’s Web Marketing Partner?
Crystal Clear SEO is much more than an SEO company—we truly see ourselves as a web marketing partner to your business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping to get you more leads and sales from the web. Call us today
Online and Digital Marketing Services Springfield MO, FAQs
To sum it up, digital marketing is an umbrella term for all of your business marketing and engagement activities done through online media channels. Selling your product with paid advertisement on the internet is called digital marketing. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.
About 97% of consumers in the U.S. go online to find local services provider like you. If you want to connect with them and increase leads and sales, then you should invest in digital marketing so you can meet them online.
Crystal Clear SEO provide full-suite digital marketing for your business, including logo design, website design, SEO, PPC, social media marketing, email marketing, analytics and tracking, video marketing, banner design and more.
Most Businesses will need SEO, local SEO, PPC, and website design as core services. Beyond that, which services are best for your business depends on what we find during your website audit.
Depending on the package you choose, marketing services can run anywhere from $500 to over $10,000 per month.
We generate monthly reports for our clients with qualifying packages and our account managers have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.
What Makes Crystal Clear SEO Different
Our digital marketing experts have put together thousands of successful digital marketing campaigns for businesses looking to increase web traffic, leads, phone calls, and transactions. Crystal Clear SEO team will do the same for you. Request a free strategy proposal and get a game booster plan.
We strive to provide superior service by offering the following to all our digital marketing clients:
- A dedicated Account Manager, someone with technical knowledge that understands business and marketing, to be your guide
- Detailed monthly reports user friendly reports with chart that connect marketing campaign performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a marketing manager
- Access to our proprietary analytics software you will get big equation access which one dashboard for all reporting.
