We are a full-service SEO agency. Our Social Media Marketing experts can help you establish your business objectives, identify your target audience, create engaging and share-worthy content, and finally integrate your social media with all other aspects of your online presence.
We will tailor Social Media Marketing strategies specifically conceived for your brand and your audience. You’ll get fully supported and managed social programs, content planning (and generation), blogger outreach, and video distribution among other services that aim to attract new customers and increase your profitability.
Our Social Media Services give you the possibility to connect and share information leading to an increase in awareness of the brand’s, products, and services and create social media presence.
The results of Social Media Advertising are reflected in the number of re-tweets, shares, comments, likes, and views. Social Media Marketing encourages user-generated content from within the most popular social media platforms such as Facebook, Google+, Twitter, Pinterest, and LinkedIn.
We Leverage Social Media to Engage Your Audience and Increase Sales
Social media campaigns can improve your visibility on search engines like Google while enhancing your brand, selling your products, driving traffic to your website, and helping you serve both new and current customers.
Engage Customers in Meaningful Conversations
Businesses can’t afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they dislike, and what fresh ideas they may have.
Provide Instantaneous Customer Service
Social media allows companies to instantaneously deal with customer service issues. This can be done directly, by offering clear channels of communication for customers to register complaints, concerns, and suggestions. It can also be done proactively, by monitoring what people are saying about your brand online.
Grow Your Online Presence
Our Social Media Marketing Process
Engage and expand your audience across the web with social media marketing.
Our social media marketing process ensures that your business gets a social media marketing campaign
specifically tailored to your business’ goals.
Research
The first step should be to research the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Project Brief
Define client information & business goals along with all required information to properly complete discovery process
- Analytics
- Budget
- Business Goals
- Audience
- Geographic Location
Audience Research
Use ad tools to identify audience sizes based on keywords, interests, and influencers
Social Audit
Create baseline for current social performance based on analytics data
Competitive Analysis
Define social competitors, and the networks they’re active on, based on industry keyword search and client interviews
Strategy
Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content
Profile Strategy
Document actionable plan to develop or optimize profiles across networks
Engagement Strategy
Create rules for engaging with users in and out of the client’s social community. Develop plan to reach out to influencers to leverage their networks for content distribution
Measurement Planning
Produce measurable short and long-term goals in order to properly evaluate campaign performance
Content Strategy
Create a content calendar that features content that will be posted based on each social media network and profile
Advertising Strategy (optional)
Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else
Campaign Execution
Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals
Content Implementation
Keep in line with content strategy and social media marketing best practices, distribute content to appropriate networks
Advertising Implementation
Implement advertising campaigns while closely following defined advertising strategy. If necessary, adjust the strategy to stay in line with client budget
Community Management
Following the engagement strategy, interact with users and influencers across networks
Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results
Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved